Executive Creative Director, Head of Brand Studio & Marketing

Kelsey is a powerhouse creative director and designer with over 15 years of experience in developing forward-thinking brand strategies and identities across several different industries. She leads the Brand Studio at DWS Co, overseeing marketing for the company but also performing services for clients including Brand strategy & identity, content & campaign development, and retail environmental graphics. She has worked with companies from start-ups to global, multi-channel businesses on new brands, re-brands, pivots, and initiatives. She is known for her honest approach and for being intuitive and results-driven. She ran her own agency, Vocal Design Co., for 10 years focusing on brand strategy, identity, and consumer retail experiences. As SVP of Marketing & Communications for the XpresSpa Group, she led the concept development and launch of award-winning, premium health & wellness travel brand, Treat. Prior to those roles, Kelsey worked as a designer in the Creative Studio at Starbucks Coffee Company for six+ years, where she created branded experiences, launched platforms, sub-brands, and designed packaging. Her client list includes: Starbucks Coffee Company, Teavana, REI, Amazon, Tilray, Fjallraven, XpresSpa, XpresCheck, Treat, Netflix, Intel and Kleinfeld Bridal. Kelsey is also a member of Chief, a public speaker, and a mom of two. Outside the office, you will find her traveling, painting, watching softball and baseball games, or out on the Puget Sound with her two kids.