Case Study / Treat Retail Concept Development

Client: XpresSpa group

When the Pandemic hit in 2020, XpresSpa locations were shut down across the country. The company quickly pivoted and leveraged its airport connections, to open a scrappy, new concept called XpresCheck which provides COVID testing at airports. They were able to launch several locations across the country in short order which brought in revenue and piqued the interest of investors. With capital at the ready, and a newfound expertise in medical services, XpresSpa Group looked ahead to what might be next for them in a post-COVID world. This led to their all-new concept – Treat.

Treat is a whole-health lifestyle brand, pioneering a new category of travel, health and wellness. This project was the first physical retail location for the new brand. Customers can shop for premium travel retail, schedule health services like travel anxiety care, or book wellness rooms for yoga, fitness, or meditation. This physical retail experience is connected to the Treat app where members have access to 24/7 medical care, their health passport, travel/health/wellness resources and blogs, and an online retail experience.

Treat has now been recognized for the following prestigious design awards.